Micromax, the popular Indian smartphone manufacturer, has came out as the best and top Indian brand of handset being employed in India, trailed by Spice, Karbonn, Intex, and Lava in descending order of ranking, as per a report published this week.
The information gathered as of March 2017 for the set up base of mobile smartphones in the country portrayed the employment of top three Indian brands of mobile in various states where Micromax is the most favored brand of handsets in twelve states trailed by Intex in two states and Lava in two states in descending order of ranking as well.
On the other hand, Lava is the 2nd most favored brand of mobile in ten states and 3rd most favored brand of mobile in five states. In states including Maharashtra, Delhi, West Bengal, and Tamil Nadu, Micromax is ahead of other brands of mobile. Celkon, whose head office is situated in Hyderabad, has also grabbed a spot in the list by turning out to be the most employed brand of mobile in Andhra Pradesh. Dhoot, operated by Videocon, has also made to the list by grabbing a spot by turning out to be the 3rd most favored brand in the state of Odisha.
“Positions have an extremely encouraging association with the years of functioning. This undoubtedly clues that development of market is a matter of time; and interim measures such as going online do not give results in the long term,” claimed Principal Analyst, Faisal Kawoosa. “The Indian brands of mobile handsets must speed up to recover, as new contestants are quickly picking up with the trends of the market,” Kawoosa further added.
While a number of Indians carry on to employ Indian brands of mobile handsets, still the handset makers of India fall back when it comes to the topic of market share where firms such as Xiaomi and Samsung have 14% and 22% market share, respectively, as per the data by the sources and the report published. The top Indian brand of mobile, Micromax, over the period of time has been defeated substantially in the market to Chinese players such as Vivo, Oppo, and Xiaomi.