Current telecom firm such as Idea, Airtel, and Vodafone seems to have discovered a way to deal with the disruptive costing being provided by Reliance Jio. As per a report in The Economic Times (ET), the leading business daily, these telecom firms are aiming to court feature handset users with 4G handsets at very reasonably priced rates.
Here is all you require to know about these reasonably priced handset allegedly coming from these telecom companies. As per the report, the 3 telecom companies Vodafone, Airtel, and Idea are operating with handset firms to roll out 4G handsets at as low as Rs 500. The handsets might operate on processors from firms such as Spreadtrum and MediaTek.
Google Android Go as well might play a significant role in this situation. As per a research analyst at a market research firm, Shobhit Srivastava, “The roll out of low-cost 4G processors from MediaTek and Spreadtrum with Android Go of Google strategy makes it achievable for OEMs to provide inexpensive handsets that live up to the expectations of first-time handset user.”
These mega-affordable handsets are anticipated to come packed with data schemes valued at Rs 60–70 each month. The 3 telecom firms plan to oppose new Rs 49 plan of Reliance Jio for JioPhone with these handsets. The aim is to keep hold of consumers by upgrading them to handsets. This will not only assist in defending their consumer base but also drive consumption of data.
As per IDC’s (International Data Corporation) Smartphone Consumer PULSE research on mobile handset user trends in the country, 1 out of 3 of the feature handset consumers will like to purchase a data-supported handset in the upcoming 1 Year. On the other hand, affordability of the mobile handsets in terms of upfront buying price stays a sturdy barrier.