Sprint Corp. will provide free subscriptions to its limitless data plan users of Hulu LLC, the streaming service, the companies claimed this week to the media. This marked the latest decision by a U.S. wireless provider to pack content with mobile facilities.
Under the deal, unlimited plan of Sprint, having a price tag of $60 each month for a sole line, will wrap $7.99 per month basic subscription of Hulu. The 4th largest wireless provider in the U.S. is also operating on plans to provide $39.99 live TV streaming service of Hulu to users in 2018, possibly at a discounted cost, claimed senior vice president at Sprint for marketing, Allan Samson, to the media in an interview.
The U.S. wireless providers are looking for methods to offer content to win over users in a flooded market. In September 2017, T-Mobile US Inc. claimed that it will provide free subscriptions to Netflix Inc. with its limitless data family packs. AT&T Inc., which is in the procedure of purchasing Time Warner Inc for $85.4 Billion, has already began packing HBO, the premium channel, with wireless amenities. Previously this year, Sprint experimented a promotion with Sling TV, the streaming service of Dish Network Corp., in Atlanta and Chicago.
Sprint has been amid a turnaround strategy to shore up cash and cut costs. The carrier claimed previously this month that it concluded merger discussions with T-Mobile since Masayoshi Son, the Chairman of Sprint, was not ready to give up control of the firm. The deal with Hulu offers Sprint an extra perk to provide users as it plans for a future as a separate firm. Users are employing their mobile handsets to stream additional video, and providing Hulu assists Sprint distinguish its service, Samson claimed to the media.
“We do not essentially believe you have to possess the content,” he claimed. “What we have to achieve is have great associations where we can tactically put it within our pack.” The joint venture also allows Hulu, whose service is chiefly inclined toward teen audiences, to have a share in user revenue as well as reach broader user base of Sprint comprising families, the companies claimed.