Flipkart, the online retailer, launched out Supermart, its grocery delivery service, on its mobile app to an early cluster of users in Bengaluru, stepping up rivalry in opposition to the US-located rival Amazon. Flipkart, which has been in discussion about raiding into the FMCG sector for a while now, had rolled out its grocery facilities pilot in Bengaluru a couple of months back, only for its workers.
The grocery marketplace of Flipkart needs at least order value of Rs 500 and offers free delivery for orders more than Rs 1,000, as per data obtainable on the mobile application. “We have carried out a soft roll out for grocery segments at Flipkart. Presently, it is accessible to select users in Bengaluru. Corresponding to our goal of renovating ecommerce in the nation via technology, we need to make shopping for each day basics handy for our users, we aim to extend it up to all users in Bengaluru and take it to different cities in the upcoming period,” a spokesperson of Flipkart claimed to the media in an interview.
This is not first foraying of Flipkart into the segment of grocery. The firm had made an entry in the service of grocery delivery in 2015 via its app Nearby and closed it down quite a few months later.
Grocery has been a huge point of center since last year for Amazon India owing to its repeat purchases resulting in higher user acquirement. Paytm Mall, along with its chief sponsor Alibaba, is also extending in this segment and is in discussions to purchase a noteworthy share in BigBasket, the biggest grocery etailer. Amazon India provides food goods via Amazon Pantry in most of the cities and same-day delivery of grocery on app of Amazon Now via a tie-up with sellers such as Hypercity and Big Bazaar in most of the cities.
Flipkart is making a devoted chain of supply for its grocery facilities and is offering alternatives such as doorstep returns and open-box delivery to check goods before acceptance if the user encounters any problem with the item, claimed one of the spokesperson to the media.