Packaging is a process of enclosing a product for the storage purpose. Stick packaging is a kind of flexible packaging where products are packed; these products can be in form of liquid/ solid/ semi-solid. The name of stick packaging is derived from its shape. They are skinny, flexible, narrow, and convenient pouches used to pack dry powders so that they can be easily transferred. Stick packaging is very efficient and economical for food packaging. They are smaller than portion pack thus comparatively effective. Stick packaging is widely used to pack coffee and tea, sweeteners, pharmaceutical products, powdered milk, and others.
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The demand for flexible packaging is rising across the world, which is expected to drive the global stick packaging market growth. The consumers are more inclined to using flexible packaging rather than rigid packaging thus anticipating fueling the market growth in the forthcoming years. The global stick packaging market is facing an intense competition owing to the presence of a large number of small-scale and large manufacturers. Changing consumer inclination towards economical packaging has encouraged the flexible packaging industry to enhance production and bridge the gap between demand and supply. It has maintained its importance in the packaging market to meet growing demand for products. However, the high cost of packaging materials, stringent regulations on the use of plastics, and lack of available sources of credit is hampering the market to some extent.
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The global stick packaging market is segmented into the end-user industry, material, and geography. On the basis of end-user industry, the global market is classified into consumer goods, food & beverages, nutraceuticals, pharmaceuticals, and cosmetics. Based on the material, the market is segregated into polypropylene, polyethylene, stand-up pouch, paperboard, polyester, cartons, aluminum foil, and paper. The geographical segmentation includes regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
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Eco-friendly packaging and rising per capita income of the population in the U.S. and China is stimulating the demand for the global stick packaging market. Rapid industrialization, increase in applications, and growing demand for the material expects to fuel the market growth in the Asia-Pacific region. Japan contributed for the largest market share across the world. Stick packaging is getting popular in various countries of Asia-Pacific region such as China, India, Thailand, and Brazil thus positively influencing the market. Increasing number of working women, product innovations, product personalization, growing the aging population, health-conscious consumers, and product convenience are some of the factors that are fuelling the global stick packaging market in the North America region. Rising awareness regarding clean food, clean water, and pharmaceuticals is driving the stick packaging market in the Middle East.
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Major players dominating the global stick packaging market are Smurfit Kappa Group, Ball Corporation, Bosch Packaging Technology, and Amcor Corporation. Other players include Silgan, Berry Plastics, Reynolds Group, Rexam, RPC Group, and Coveris.