Internet Protocol television (IPTV) is a relatively new and still evolving technology through which television services are delivered using the Internet protocol over a network such as LAN or Internet. IPTV is an improved technology than cable or satellite TV, which allows for more flexibility within the network. It provides multimedia services such as television, video, audio, text, graphics, data delivered and others through IP based network.

According to the report, global IPTV market was valued at around USD 34.67 billion in 2015 and is expected to reach USD 93.59 billion in 2021, growing at a CAGR of around 18.01% between 2016 and 2021. Zion Market Research has published a new report titled “IPTV Market for Advertising and Marketing, Media and Entertainment, Gaming, E-Commerce, Healthcare and Medical, Telecommunication & It and Others – Global Industry Perspective, Comprehensive Analysis, and Forecast, 2015 – 2021”

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The IPTV market is primarily driven by increasing demand for high-definition channels and video on demand. Connected services packaged together with IPTV services increases the adoption across various end-user segments such as enterprises (small, large), residential customers. These are other driving factors of the IPTV market. In addition, rising demand from Internet video advertising affect the IPTV market positively. However, competition from cable TV and satellite TV operators is a major challenge that may limit the growth of the IPTV market. Even so, advanced technologies in IPTV systems may open the growth opportunities for the IPTV market arena within the forecast period.

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Advertising and marketing, media and entertainment, gaming, e-commerce, healthcare and medical, telecommunication & it and others are the key applications of the global IPTV market. Among all, advertising and marketing is expected to dominate the global marketplace within the forecast period as well. In addition, media & entertainment and telecommunication & IT are other important outlets that are expected to have promising growth during the years to come due to robust demand for IPTV.

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Europe was one of the leading regions in the global market of IPTV and accounted for significant share of the total market in 2013 due to the development of supportive infrastructure and reduced IPTV subscription prices in the region. Asia Pacific and North America are anticipated to experience promising growth in the IPTV market in the coming years.

AT&T, Inc, Bharti Airtel Limited, CenturyLink, Inc., Deutsche Telecom, ARRIS Group, Inc., Cisco Systems, Inc, Broadcom Corporation are some of the key vendors in the market.

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