In-mold labeling (IML) is the process to fuse high-quality graphic images on plastic containers while molding. It has opened up new opportunities for thermoformed plastic containers, injection-molded, and blow-molded. IML is a process of printing high-quality in-mold labels at comparatively low prices. IML technology gives additional advantages such as waterproof, transparent, and permanent molded labels. Some of the major end-use applications benefited are household, petrochemical, pharmaceutical, cosmetic, paint, and cosmetic containers. In-mold labeling is adopted by several industries to enhance brand image at points of sale. It is widely accepted as the creative solution for custom projects.

Nowadays, people have become more conscious about attractive packaging and labeling; this is anticipated to enhance the market growth in the near future. In-mold labels give detail information of the product; this is one of the major driving factors boost market growth. It assists in building the brand image for future perspective and is anticipated to witness growth in the future. Low-cost in-mold labels are cost-effective for the entire container which in turn is expected to fuel the market demand in future. These labels provide proper product specifications by using 360-degree graphics on entire container. Thinning of containers for cost reduction and packaging waste is restraining the market growth to some extent.

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The global in-mold labels market is segmented on the basis of printing technology as gravure, offset, flexographic, and others. Based on technology, the global market is categorized as thermoforming, injection molding, extrusion, and others. Further, the global market is divided on the basis of material as polyethylene (PE), polyvinyl chloride (PVC), polypropylene (PP), ABS resins, and others. Of which, polypropylene (PP) is the dominating material segment in the international market. It enhances product value due to its essential moisture-resistant property. Furthermore, the market is fragmented based on end-use applications as consumer durables, food & beverage, automotive, and others. Of which, food & beverage accounts for the largest market chunk owing to demand packed and branded products. Rising awareness towards the authenticity of the product also positively impacts the global in-mold labels market.

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Europe is the leading segment for in-mold labels owing increasing use in end-use applications such as industrial packaging and FMCG products. Rising financial stability positively impacts the in-mold labels market in this region. Whereas, high demand for in-mold labels from Germany and France due to developing manufacturing sector is anticipated to foster the growth of the market in this region. However, North America shows a considerable growth in in-mold labels market and is expected to continue this trend in future. Further, dramatically enlarging food & beverage industry in Asia Pacific and Latin America is also anticipated to boost the market in the near future.

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Some of the key players in the global in-mold labels market include Mepco, Avery Dennison Corp., Century Label, Allen Plastic, Ameri Seal, Color Craft Label Company, Fort Dearborn, CCL Industries Inc., Gilbreth, Holostik India Limited, Color Flex, Bemis Company Inc., Anchor Packaging, Classic Label, Label World, Bothra Industries, MCC Label, Ameet Metaplast, Consolidated Label, and Axon. Other keys players influencing the global market are Wepackit, Karlville Development, LLC, Sovereign Labelling System, Hammer Packaging, The Dow Chemical Company, Printpack, Edwards Label, shrink sleeve labels, MRI Packaging, Smyth Companies, MPI Label System, Sleever International, PDC International, SleevCo, Packology, and Sleeve Seal. Companies adopt new strategies such niche product innovations for their market growth. For instance, UK Converter has launched a removable in-mold label. It can be removed after use or recycled.

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