Zion Market Research has published a new report titled “Bread and Baked Food Market by Type (Bread, Pastries, Cereals, Pies, Cakes, Cookies, Biscuits, Scones and Other Types): Europe Industry Perspective, Comprehensive Analysis, and Forecast, 2015 – 2021”. According to the report, demand for bread and baked food market in Europe was valued at over USD 111.75 billion in 2015, is expected to reach above USD 157.18 billion in 2021 and is anticipated to grow at a CAGR of slightly above 5.9% between 2016 and 2021.
Bread is served in a variety of forms such as the snack. It is majorly used as an ingredient in other preparations which includes sandwiches, fried items coated in crumbs among others. Bread is a vital ingredient used in bread pudding, as well as stuffing to void in diverse desserts. Baked food is gaining huge demand over the years owing to high flavors and various products.
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The bread and baked food market are primarily driven by rising demand for convenience food. Changing lifestyle coupled with escalating dual and discretional income stimulates the growth of fast food market which results in the high growth of bread and baked food market. Furthermore, rapidly growing food chain industry triggers the growth of bread and baked food market in Europe. There has been a huge reluctance for cooking on a daily basis which is anticipated to boost the growth of this market. However, baked products with partial shelf life may hamper the growth of the bread and baked food market. Nevertheless, the introduction of innovative baked products with high nutritional value is likely to open a new avenue for the bread and baked food market. Also, escalating demand for gluten-free baked products may positively impact the growth of bread and baked food market in the estimated period.
Based on the type, the bread and baked product market can be segmented based on type. The bread segment consists of two major types that are white bread and brown bread and other types. White bread is the highly consumed bread; however, there has been a shift in preference for brown bread by the health conscious generation. This factor is likely to fuel high growth for the brown bread market in the coming years. The baked product market can be segmented on the basis of type. Some of the key products are pastries, cereals, pies, cakes, cookies, biscuits, scones and other types. Pastries are the largest segment subsequent to bread due to high demand for sweets from youngsters and children. Biscuits, cereals are the products that are expected to grow at a faster pace.
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In 2015, UK accounted for the highest market share in the region. Increased demand for the greater variety of bread and whole meal bread with oats, bran, and seeds among others in the UK is likely to spur the growth of bread and baked food market in the coming years. Key market players in Europe focus on producing innovative baked products and ingredients. The constantly changing consumer preferences encourage the players to develop different products in order to cater to the growing demand in Europe. Moreover, the Sharp rise in production of sliced and wrapped bread in many countries across Europe including Germany and France is expected to bloom the demand for bread and baked food market in Europe. Europe is expected to exhibit high growth in specialty bread and bakery products in the coming years.
Key players of the bread and baked food market include Delta Agri-Foods Inc, Biscuits Fossier, DeliFrance, Groupe Holder, Paul. Cake the Kitchen Family, Baker’s Oven, Beigel Bake, Huntley and Palmers, Premier Foods, Warrens Bakery, AB Mauri and Ginsters among others.
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